Hidden Undercover

Hidden Undercover is a sustainable streetwear brand that strives to unite artistic talent to build a unique clothing collection. By collaborating with different designers, we at Hidden Undercover believe we can form a platform where (still unknown) creativity from Amsterdam and far beyond will be represented.

This is what characterizes our concept; high quality clothing with designs made on it by, mostly unknown, creative talent. If the garment calls for 2 designs, for example T-Shirts, a relationship between the two will be established. Simple example: Front: Airplane ; Back: Holiday destination. By collaborating with different designers, each garment will have its own unique identity with a touch of Hidden Undercover.

Hidden Undercover stands for quality. Our T-Shirts are produced with 100% organic ring-spun cotton. By using high quality cotton and this special way of spinning, the quality of the clothes is higher and the wearing comfort is better.

We believe that companies should take responsibility in terms of corporate social responsibility. So we at Hidden Undercover do our best to deliver quality products with a low environmental impact to our customers. We do this for example by choosing a supplier who supplies us with products with the following certificates:


About us:

Hidden Undercover was founded by;

Tonne (left) and Floris (right). We are two guys who met in our first year of college. Although Tonne dropped out shortly after starting college it did not mean that our friendship suffered. Over the following years, our friendship only grew stronger, thanks in part to shared vacations, parties and laughter.

Despite our differences, there have always been elements we can always find common ground in. A good example of this is clothing, we both feel that clothing is an important way to express yourself and that a good outfit can increase your self-confidence. When we came to the conclusion that the established brands were just not enough for both of us, we made a decision. Starting our own streetwear brand. Quality first, working with passionate and talented designers and listening to customer feedback. Constantly looking to improve the clothing and customer experience. All this, while at the same time trying to provide a platform for unknown talent, is our vision.

Welcome to Hidden Undercover.